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Prime Minister Narendra Modi has consolidated his digital domination, becoming the first world leader to cross the 2 billion subscriber threshold on YouTube. With over 4.5 billion views on his channel, Modi has well outpaced his worldwide peers, demonstrating his skill at using social media for public interaction.
He's In A League Of His Own
Former Brazilian President Jair Bolsonaro comes in a distant second with 64 lakh followers, less than one-third of Modi's total.
In terms of views, Ukrainian President Volodymyr Zelenskyy comes closest with 22.4 crore views, although this is still a fraction of Modi's enormous reach.
Even well-known figures such as US President Joe Biden (7.89 lakh members) and Turkish Prime Minister Recep Tayyip Erdogan (3.16 lakh subscribers) pale in comparison to Modi's vast online following.
Beyond The Prime Minister
Modi's success is not limited to his personal channel. "Yoga with Modi," a channel featuring the Prime Minister's yoga sessions, has over 73,000 members, indicating the variety of content that appeals to his audience.
With over 35 lakh followers, Rahul Gandhi's channel is the most popular among Indian leaders, yet he represents only one-sixth of Modi's subscriber base.
A Digital Engagement Pioneer
Modi was an early adopter of YouTube during his stint as Gujarat Chief Minister in 2007. This vision gained him a reputation as a forerunner in Indian politics, utilizing social media for efficient public communication.
Modi's YouTube channel's success demonstrates his ability to communicate with a large audience, transcending geographical and demographic limitations.
Beyond Numbers: The Significance Of Modi’s YouTube Dominance
Modi's massive YouTube presence has significant implication-
Direct Public Connection Modi uses his channel to speak directly with the Indian people, circumventing traditional media filters and cultivating a sense of immediacy and sincerity.
Global Reach His YouTube presence brings India's voice to the world stage, allowing international audiences to interact with the country's leader and policies.
Shifting Media Landscape Modi's triumph demonstrates the growing importance of social media platforms in molding political debate and popular opinion, a trend that is expected to continue in the coming years.
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